A three-day, athlete-driven workshop designed to transform indoor cycling instructors into true rockstars on the bike. At its core, HTBAR is about more than technique. It’s about helping instructors tap into their unique spark, unleash their confidence, and leave a lasting impression with every class.
We developed a full brand identity, custom illustrations, print collateral, and a dynamic new website. The color palette—anchored in bold black, soft lilac, and grounded neutrals—reflects both the intensity of the ride and the personal transformation that happens beyond it.
From expressive visuals to a seamless digital experience, every detail was crafted to feel elevated, approachable, and full of momentum.
A three-day, athlete-driven workshop designed to transform indoor cycling instructors into true rockstars on the bike. At its core, HTBAR is about more than technique. It’s about helping instructors tap into their unique spark, unleash their confidence, and leave a lasting impression with every class.
We developed a full brand identity, custom illustrations, print collateral, and a dynamic new website. The color palette—anchored in bold black, soft lilac, and grounded neutrals—reflects both the intensity of the ride and the personal transformation that happens beyond it.
From expressive visuals to a seamless digital experience, every detail was crafted to feel elevated, approachable, and full of momentum.
htbarockstar.com