How to Be a Rockstar is an athlete-driven, three-day indoor cycling workshop designed to transform passionate instructors into confident, community-building coaches.
The branding and web design were crafted to reflect the bold, electric energy of an indoor cycling class, while the introduction of lilac and beige brought in a grounded, spiritual dimension—signaling that this workshop goes beyond technique and deeply into personal growth.
We created dynamic custom illustrations to give the brand more character, adding approachability and playfulness to reflect that the workshop welcomes all levels—while still equipping participants with the tools to ride with confidence and lead like a Rockstar.
How to Be a Rockstar is an athlete-driven, three-day indoor cycling workshop designed to transform passionate instructors into confident, community-building coaches.
The branding and web design were crafted to reflect the bold, electric energy of an indoor cycling class, while the introduction of lilac and beige brought in a grounded, spiritual dimension—signaling that this workshop goes beyond technique and deeply into personal growth.
We created dynamic custom illustrations to give the brand more character, adding approachability and playfulness to reflect that the workshop welcomes all levels—while still equipping participants with the tools to ride with confidence and lead like a Rockstar.
htbarockstar.com